I hope you enjoy the latest update to Traffic, I added support for basic themes. The Smile theme was something I coded a while ago as a joke but I finally decided to put it in the game :).
I get the occasional user concerned about why my games require owner identity, data connection and web browser. The web browser is so I can link to this blog, the owner identity and data connection are used by the advertisement. How do you know that I’m not taking your data and selling it? Well one reason is because I have no motivation to (I’m making plenty off ads), the other is because it’s all anonymous data.
Apps get the “Owner Identity” requirement (ID_CAP_IDENTITY_USER) when they use the UserExtendedProperties Class. The only supported property available from this class is “ANID” (see MSDN). This property is for getting your “Anonymous Windows Live ID” so that you can be identified uniquely by the app. It’s quite possible that Microsoft’s advertising recognizes your phone from other apps you’ve used but it doesn’t actually have any personal information. If any of this information is incorrect please let me know :).
Microsoft’s advertising also has the ability to use your GPS coordinates to target advertising based on where you live, but only if the app has “Location Services” enabled and shares this information. This is what my games used to do but I removed it when some users complained, I can understand why it’s a privacy issue.
Thanks for giving me your feedback!